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Modern Dentistry Is Painless—Is Your Marketing Campaign
Adaugat pe 17/05/2018 12:13:29 de lilyeven12
No dentist would dare probe a patient’s gums without the proper analysis,
preparation, and tools for the job. So why do many dental offices continue to
brute-force their marketing efforts? When I talk to dentists about how many new
patients they get, most are happy with their numbers yet have the capacity for
more. But when I ask them what kinds of patients they want, they often don’t
know. “Any new patient?” is the popular, confused response. Today’s targeted
marketing techniques make it easy for dentists to home in on their preferred
demographics. Some patients want dental implants, while others need teeth
whitening. Plus, not all patients are looking for the same type of dentist. Some
may want kid-friendly practices, while others may be looking for dentists who
are comfortable working with dental phobias. By selecting a demographic and
catering to that group, dentists can bring in more profitable patients who leave
happier with their dental experience. Many of the dental practices I work with
are still spending the bulk of their marketing effort on dated mediums, despite
a low return on investment (ROI). Legacy media outlets like TV commercials no
longer produce enough ROI to be viable marketing options. Dentists should
familiarize themselves with modern social media tools to bring in new, more
targeted patients. The good news is that it’s easier than it sounds. Facebook’s
Tools for Dental Marketing Radio commercials, billboards, and ads on television
worked before people could Google the phrase “teeth-whitening dentist near me.”
Today, investments in those traditional channels take away dollars that would be
better spent on more targeted marketing campaigns. Most dentists recognize the
importance of being on Facebook, but there are numerous targeting elements of
Facebook ads that they have yet to master. Dentists can start by searching for
people in a local area and then drill down into income ranges, ages, family
size, and much more. Facebook can also help dentists target people who work for
employers with good dental insurance, boosting marketing campaigns by choosing
targets who are more likely to buy above-baseline services. Other tools help
analyze campaign effectiveness. Facebook pixel tracks visitor actions on
practice websites, providing dentists insight into where their prospects go and
what they want to see. The pixel can track a wide variety of information through
customization that can then be used to deliver targeted ads back on Facebook,
keeping users interested in dental services. When potential customers are ready
to submit their information, Facebook makes that easy, too. Rather than force
customers to type out information on their phone, risking incomplete or
abandoned submissions, Facebook now fills in that personal information on behalf
of prospects Dental
Chair
. All they have to do is submit the form, and the office receives a
lead. The Time to Adopt New Tools Is Now Social media marketing fits every
budget, unlike the high, flat costs of billboards and commercials. Any dental
business can customize a social media strategy, from a small-town practice of
one to a mega-practice with a dozen dentists on staff. However, Facebook and
other social platforms don’t lend themselves to half-baked efforts. A meager
investment of $100 might lead to one or two new clients. But with such a small
sample size, it’s almost impossible to tell whether a strategy works. Dentists
should choose a month or quarter to go all-in on social media marketing rather
than just dip a toe in the water. Then, they can compare the results portable
dental unit
. Well-executed social media strategies can lead to an increase
in new patients. In bigger cities where competition is fiercer, most practices
still don’t use the Facebook pixel. Even in small towns, where dentists might
not think their prospects are on Facebook, nearly everyone uses social media.
Dentists in all areas can attract more of the customers they want and stand out
from the competition online by taking advantage of the pixel and other targeting
tools. Where to Go From Here Social media campaigns produce great results, but
Facebook is only the beginning for dentists who want a sustainable customer
influx. It’s important to maintain an effective presence on the biggest social
media platform available, but there are countless other actions that practices
can take—creating inciting content, adding customer relationship management
systems to manage leads, and designing interactive calendars so patients can
schedule their own appointments—to attract new audiences. Video content, in
particular, helps bring in new prospects. Patients are more likely to trust a
dentist to care for their dental needs when they can see the dentist talking
about potential treatments. These videos don’t need to be professional
investments. Even something shot on an iPhone can scratch that video itch.
Marketing tools like blogs and Facebook Messenger bots put the finishing touch
on a comprehensive dental marketing strategy. To attract the best prospects (and
more of them), dentists should educate themselves about their available tools
and put their marketing budgets to work on social media.Is It Safe To Use Toothpicks? for more information.  




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